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Year after year, readers pulled me aside at events and said, “I’ve never had aproblem starting. I’ve started a million things, but I never finish them. Whycan’t I finish?According to studies, 92 percent of New Year’s resolutions fail. You’ve practically got abetter shot at getting into Juilliard to become a ballerina than you do at finishing yourgoals.For years, I thought my problem was that I didn’t try hard enough. So I startedgetting up earlier. I drank enough energy drinks to kill a horse. I hired a life coachand ate more superfoods. Nothing worked, although I did develop a pretty nice eyelidtremor from all the caffeine. It was like my eye was waving at you, very, very quickly.Then, while leading a thirty-day online course to help people work on their goals, Ilearned something surprising: The most effective exercises were not those thatpushed people to work harder. The ones that got people to the finish line did just theopposite— they took the pressure off.Why? Because the sneakiest obstacle to meeting your goals is not laziness, butperfectionism. We’re our own worst critics, and if it looks like we’re not going to dosomething right, we prefer not to do it at all. That’s why we’re most likely to quit onday two, “the day after perfect”—when our results almost always underperform ouraspirations.The strategies in this book are counterintuitive and might feel like cheating. Butthey’re based on studies conducted by a university researcher with hundreds ofparticipants. You might not guess that having more fun, eliminating your secret rules,and choosing something to bomb intentionally works. But the data says otherwise.People who have fun are 43 percent more successful! Imagine if your diet, guitarplaying, or small business was 43 percent more successful just by following a fewsimple principles.
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